Tamarack
Process Schematic

How we work.

Onboarding
Every engagement begins here, before any work is scoped.
Phase 1.1

Discovery

Client questionnaire · Access & credentials · Full audit

Phase 1.2

Goal Alignment

Success criteria, KPIs, scope and shared expectations, agreed before work begins.

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Foundations
Phase 2
Brand Identity
Strategy · Visual Identity
  • Brand strategy
    • Strategy and positioning
    • Audience definition
    • Key messaging and voice
  • Visual identity
    • Style tile
    • Brand guidelines
✓Already in place? We assess it and carry it forward.
Phase 3
Website
Strategy · Design · Build · Search
  • Creative website strategy
  • Sitemap
  • Prototyping
  • Design, build, launch
  • SEO and AIO
  • Analytics and heat mapping
We audit your current website, assess whether updates are required to apply the new brand identity, and determine whether a new build is needed.
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Our process runs as one continuous sequence: Onboarding leads into Foundations, and Foundations lead into Campaigns. Brands with foundations already in place can begin directly at the campaign level.

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Campaigns
Focused creative bursts built around specific goals, delivered as a single on-demand project or sequenced into a unified annual arc.
Setup One-time and periodic. The infrastructure every campaign runs on.

Tracking and Pixels

Meta, Google Analytics, ad infrastructure and tags.

Google Business Profile

Setup and optimization for local search presence.

Social Media Infrastructure

Platform and ad account setup.

Website Data and Analytics

Tracking and reporting tied to the website.

AI Search Optimization

AIO layered across all surfaces so the brand is discoverable in LLM answers.

Content Bank

We access your existing content library and build on it as new campaign content is created.

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On-Demand Campaigns

Individual · Digital and/or physical · Awareness, consideration, conversion

Scoped and billed per campaign. Each runs the full four-step process: strategy, content, distribution and reporting.

Step 1

Campaign Strategy

Goals and KPIs

Content treatment

Execution plan

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Step 2

Content Creation

Key messaging

Photo · Video · Production Design

Post-production and design, drawing on existing and client-supplied content

Repurposing and templates

All content is added to the content bank for redistribution.

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Step 3

Distribution

Organic social · Paid ads · Email · Website · Physical campaign or activation

Social media management: boosted posts, posting cadence and content pillars

Google: brand search protection, Business Profile management and ongoing search presence

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Step 4

Reporting

Campaign-specific reporting

What performed and what did not

Informs the next campaign plan

This four-step process runs in full for every campaign, whether a single on-demand project or each campaign within a sequenced arc.

Sequenced On Demand Campaigns Repeats annually

Guided by a coordinated annual marketing plan.

Planned and sequenced toward shared annual goals.

Year start Year end
Campaign 01 Establish Define the audience, set the creative foundation and gather early signal. On-demand
Campaign 02 Test and Learn Layer in new creative and measure what resonates. On-demand
Campaign 03 Amplify Invest further in what is performing. On-demand
Campaign 04 Convert Drive conversion and close out against year-end goals. On-demand

The count is flexible. The number of campaigns adapts to the annual plan; the four-step process inside each one stays constant.

Sequenced toward shared annual goals, with each campaign's reporting informing the next.

TAMARACK